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    Ala D Astra

    Dicover two unique yoga mats inspired by the Greek summer

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    Ala D Astra x Apoella

    Exclusively designed by Aladastra for Apoella concept stores

    APOELLA SCENTED CANDLES

    RELIVE THE PERFECT SUMMER ESCAPE

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    • Meet Phoebe Kyriaki
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    • The Best Valentine's Day Gifts To Give And Receive ❤️
    • Leather Bags Crafted With Love
    • Our Christmas Presents Proposal For You
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Love Stories

The love story...
Once upon a time, in an Amsterdam department store, an interior designer wandered the lingerie section. Browsing the isles, she realised her options were either sporty spice or tutu-romance.
This sparked Marloes Hoedeman to take an intuitive leap and start a lingerie brand that is as versatile as she knew women to be. 
Love Stories is a lingerie brand by women, for women. 
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Bralette Love Stories Love Lace Bralette ApoellaBralette Love Stories Love Lace Bralette Apoella

Love Lace Bralette

€60
Briefs Love Stories Wild Rose Briefs ApoellaBriefs Love Stories Wild Rose Briefs S / Pink Apoella

Wild Rose Briefs

€40
Bralette Love Stories Love Lace Bralette ApoellaBralette Love Stories Love Lace Bralette 70A/B / Medium Brown Apoella

Love Lace Bralette

€70
Briefs Love Stories Trixie Briefs ApoellaBriefs Love Stories Trixie Briefs S / Medium Brown Apoella

Trixie Briefs

€40
Bralette Love Stories Reggipetto Bralette ApoellaBralette Love Stories Reggipetto Bralette 70A/B / Grey Apoella

Reggipetto Bralette

€65
Briefs Love Stories Lee Briefs ApoellaBriefs Love Stories Lee Briefs S / Grey Apoella

Lee Briefs

€45
Bralette Love Stories Love Lace Bralette ApoellaBralette Love Stories Love Lace Bralette 70A/B / Leopard Apoella

Love Lace Bralette

€60
Briefs Love Stories Wild Rose Briefs ApoellaBriefs Love Stories Wild Rose Briefs S / Leopard Apoella

Wild Rose Briefs

€35
Bralette Love Stories Love Lace Bralette ApoellaBralette Love Stories Love Lace Bralette Apoella

Love Lace Bralette

€65
Briefs Love Stories Wild Rose Briefs ApoellaBriefs Love Stories Wild Rose Briefs S / Light Brown Apoella

Wild Rose Briefs

€40
Bralette Love Stories Love Lace Bralette ApoellaBralette Love Stories Love Lace Bralette 70A/B / Sand Apoella

Love Lace Bralette

€60
Briefs Love Stories Wild Rose Briefs ApoellaBriefs Love Stories Wild Rose Briefs Apoella

Wild Rose Briefs

€35
Bralette Love Stories Love Lace Bralette ApoellaBralette Love Stories Love Lace Bralette 70A/B / Black Apoella

Love Lace Bralette

€60
Briefs Love Stories Wild Rose Briefs ApoellaBriefs Love Stories Wild Rose Briefs S / Black Apoella

Wild Rose Briefs

€35
Briefs Love Stories Threesome Roomservice Briefs Set ApoellaBriefs Love Stories Threesome Roomservice Briefs Set S / Multicolor Apoella

Threesome Roomservice Briefs Set

€70
Briefs Love Stories Long Weekend Isabels Briefs Set ApoellaBriefs Love Stories Long Weekend Isabels Briefs Set S / Multicolor Apoella

Long Weekend Isabels Briefs Set

€85
Briefs Love Stories Doris Playsuit ApoellaBriefs Love Stories Doris Playsuit 70A/B / Leopard Apoella

Doris Playsuit

€80
Bodysuit Love Stories Doris Playsuit ApoellaBodysuit Love Stories Doris Playsuit 70A/B / Black Apoella

Doris Playsuit

€80
Sleepover Set Love Stories Sleepover Set O/S / Leopard ApoellaBriefs Love Stories Sleepover Set Leopard O/S / Leopard Apoella

Sleepover Set

€60
Sweater Love Stories Skye Loungewear Sweater ApoellaSweater Love Stories Skye Loungewear Sweater S / Grey Apoella

Skye Loungewear Sweater

€110
Shorts Love Stories Becky Loungewear Shorts ApoellaShorts Love Stories Becky Loungewear Shorts S / Grey Apoella

Becky Loungewear Shorts

€70

About Us

Named after its roots, “Apo Ellada” (apo Hellas) meaning “From Greece”, APOELLA captures the timeless elegance of the Greek heritage along with the effortless sense of style of the Greek summer.

This greek-inspired beach lifestyle along with a touch of modernity offers a journey beyond borders or seasons. Discover the ease of the resort way of living, connect with the creative collective and explore the sense of beauty the world has to offer.

Welcome to APOELLA.  

General Commercial Registry Number: 129830801000

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