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  • NEW ARRIVALSNEW ARRIVALS
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    Ala D Astra

    Dicover two unique yoga mats inspired by the Greek summer

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    THE COLLECTION

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    Ala D Astra x Apoella

    Exclusively designed by Aladastra for Apoella concept stores

    APOELLA SCENTED CANDLES

    RELIVE THE PERFECT SUMMER ESCAPE

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    Apoella Store At
    • Blue Palace Resort
    • Costa Navarino
    • Daios Cove
    • Ikos Andalusia
    • Ikos Aria
    • Ikos Dassia
    • Nous Santorini
    • Sani Resort

    Explore

    and shop the vacation edit

    Apoella Store At
    • Blue Palace Resort
    • Costa Navarino
    • Daios Cove
    • Ikos Andalusia
    • Ikos Aria
    • Ikos Dassia
    • Nous Santorini
    • Sani Resort

    Explore

  • JOURNALJOURNAL
    Travel
    • Make Magic In Daios Cove
    • Costa Navarino, The Prime Sustainable Destination In The Med
    • The Ultra-Cool Mediterranean Style Of Ikos Andalusia
    Host
    • Meet Alexandra Koumba
    • Meet Rhea Kalo
    • Meet Phoebe Kyriaki
    Create
    • The Best Valentine's Day Gifts To Give And Receive ❤️
    • Leather Bags Crafted With Love
    • Our Christmas Presents Proposal For You
    • 7 Linen Outfits For High Summer 
    • 5 Go-To Outfits For Your First Summer Getaways
    • 4 Summer Bags To Take You On Holiday

    DISCOVER OUR STORIES

APOELLAAPOELLA
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BORGO DE NOR

Borgo De Nor was born of a mutual desire for the feel-good dresses reminiscent of its co-founder’s eclectic backgrounds. Romantic silhouettes in vibrant colours create a canvas for hypnotically surreal, bespoke prints. While luxe fabrics drape effortlessly to move with the body, whether your day entails a stroll by the beach or running between meetings in the city, and your night ends with dancing on the tables.
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Dress Borgo De Nor FREDDIE SHORT DRESS SUMMER GARDEN PINK ApoellaDress Borgo De Nor FREDDIE SHORT DRESS SUMMER GARDEN PINK 8UK / Summer Garden Pink Apoella
On sale

Freddie Short Dress Summer Garden Pink

€556 €695
Dress Borgo De Nor PETRA ONE SHOULDER LONG DRESS SUMMER GARDEN PINK ApoellaDress Borgo De Nor PETRA ONE SHOULDER LONG DRESS SUMMER GARDEN PINK 8UK / Summer Garden Pink Apoella
Sold out

Petra One Shoulder Long Dress Summer Garden Pink

€636 €795
Dress Borgo De Nor DANIELA LONG DRESS w. STRAPS SUMMER GARDEN BLUE ApoellaDress Borgo De Nor DANIELA LONG DRESS w. STRAPS SUMMER GARDEN BLUE 8UK / Summer Garden Blue Apoella
On sale

Daniela Long Dress With Straps Summer Garden Blue

€628 €785
Shirtdress Borgo De Nor DEMI LONGSLEEVED SHIRTDRESS SUMMER GARDEN BLUE ApoellaShirtdress Borgo De Nor DEMI LONGSLEEVED SHIRTDRESS SUMMER GARDEN BLUE 10UK / Summer Garden Blue Apoella
Sold out

Demi Longsleeved Shirtdress Summer Garden Blue

€660 €825
Skirt Borgo De Nor JAZZ LONG SKIRT GOOD VIBES PINK ApoellaSkirt Borgo De Nor JAZZ LONG SKIRT GOOD VIBES PINK 10UK / Good Vibes Pink Apoella
On sale

Jazz Long Skirt Good Vibes Pink

€336 €420
Top Borgo De Nor JAZZ RUFFLED CROP TOP GOOD VIBES PINK ApoellaTop Borgo De Nor JAZZ RUFFLED CROP TOP GOOD VIBES PINK 10UK / Good Vibes Pink Apoella
Sold out

Jazz Ruffled Crop Top Good Vibes Pink

€264 €330
Shirtdress Borgo De Nor BIBA SLEEVELESS SHIRTDRESS GOOD VIBES PINK 10UK / Good Vibes Pink ApoellaShirtdress Borgo De Nor BIBA SLEEVELESS SHIRTDRESS GOOD VIBES PINK 10UK / Good Vibes Pink Apoella
Sold out

Biba Sleeveless Shirtdress Good Vibes Pink

€612 €765

About Us

Named after its roots, “Apo Ellada” (apo Hellas) meaning “From Greece”, APOELLA captures the timeless elegance of the Greek heritage along with the effortless sense of style of the Greek summer.

This greek-inspired beach lifestyle along with a touch of modernity offers a journey beyond borders or seasons. Discover the ease of the resort way of living, connect with the creative collective and explore the sense of beauty the world has to offer.

Welcome to APOELLA.  

General Commercial Registry Number: 129830801000

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