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ABOUT
DESTINATIONS
  • Must-Have Shirtdresses for Fall 🍂
  • Autumn's 5 Must-Have Pieces
  • This Season’s Must-Have Dresses & How To Style Them To Perfection
  • 💙 Mood Indigo: The Best Blue Pieces To Buy This Summer
  • Discover Your Ideal Beach Style with Apoella
  • 5 Dressing & Packing Tips You Can't Miss ✈️
  • The Best Valentine's Day Gifts To Give And Receive ❤️
  • Leather Bags Crafted With Love
  • Our Christmas Presents Proposal For You
  • 7 Linen Outfits For High Summer 
  • 5 Go-To Outfits For Your First Summer Getaways
  • 4 Summer Bags To Take You On Holiday
  • APOELLA Arrives in Athens: A Seaside Pop-Up Experience at Astir Beach
  • Celebrating 10 Years of APOELLA: A Unique Sunset Party at Sani Resort
  • Make Magic In Daios Cove
  • Costa Navarino, The Prime Sustainable Destination In The Med
  • The Ultra-Cool Mediterranean Style Of Ikos Andalusia
  • Meet Marie Raxevsky
  • Meet Evi Grintela
  • Meet Mimika Kolotoura
  • Meet Phoebe Kyriaki
  • Meet Rhea Kalo
  • Meet Alexandra Koumba
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  • NEW ARRIVALSNEW ARRIVALS
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    • Apoella
    • Absolut Cashmere
    • Aladastra
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    • Alexandra Koumba
    • Ancient Greek Sandals
    • Ancient Kallos
    • Anjuna
    • Antonia Karra
    • Apnée
    • Asoma
    • Baobab Collection
    • Borgo De Nor
    • Borsalino
    • Callista Crafts
    • Cara Cara
    • Caroline Constas
    • Castaner
    • Emmanuela Swimwear
    • Eres
    • Evi Grintela
    • Eyepetizer
    • Faystone Jewelry
    • Fedeli
    • Heidi Klein
    • Juliet Dunn
    • Kimisoo
    • Kiohne
    • Kyme
    • Lenny Niemeyer
    • L.G.R.
    • Love Stories
    Shop By Brand ( M - Z )
    • Manebi
    • Marianna Lemos
    • Marie Raxevsky
    • Marysia
    • Melissa Odabash
    • Misa Los Angeles
    • Naghedi
    • One Teaspoon
    • Park House
    • Rains
    • Rhea Kalo
    • Rianna + Nina
    • Sabina Musayev
    • Scarlett Poppies
    • Stefania Frangista
    • Varley
    • Zeus + Dione

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  • LIFESTYLELIFESTYLE
    HOME
    • Board Games
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    • Diffusers
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    WELLNESS
    • Yoga mats
    • Palo Santo & Smudges & Ceramic Holders
    • Herbal Blends
    • Bath Products

    Ala D Astra x Apoella

    Exclusively designed by Aladastra for Apoella concept stores

    APOELLA Scented Candles

    Relive The Perfect Summer Escape

  • ABOUTABOUT
  • DESTINATIONSDESTINATIONS
  • JOURNALJOURNAL
    Create
    • Must-Have Shirtdresses for Fall 🍂
    • Autumn's 5 Must-Have Pieces
    • This Season’s Must-Have Dresses & How To Style Them To Perfection
    • 💙 Mood Indigo: The Best Blue Pieces To Buy This Summer
    • Discover Your Ideal Beach Style with Apoella
    • 5 Dressing & Packing Tips You Can't Miss ✈️
    • The Best Valentine's Day Gifts To Give And Receive ❤️
    • Leather Bags Crafted With Love
    • Our Christmas Presents Proposal For You
    • 7 Linen Outfits For High Summer 
    • 5 Go-To Outfits For Your First Summer Getaways
    • 4 Summer Bags To Take You On Holiday
    News
    • APOELLA Arrives in Athens: A Seaside Pop-Up Experience at Astir Beach
    • Celebrating 10 Years of APOELLA: A Unique Sunset Party at Sani Resort
    Travel
    • Make Magic In Daios Cove
    • Costa Navarino, The Prime Sustainable Destination In The Med
    • The Ultra-Cool Mediterranean Style Of Ikos Andalusia
    Host
    • Meet Marie Raxevsky
    • Meet Evi Grintela
    • Meet Mimika Kolotoura
    • Meet Phoebe Kyriaki
    • Meet Rhea Kalo
    • Meet Alexandra Koumba

    DISCOVER OUR STORIES

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Borgo De Nor

Borgo De Nor was born of a mutual desire for the feel-good dresses reminiscent of its co-founder’s eclectic backgrounds. Romantic silhouettes in vibrant colours create a canvas for hypnotically surreal, bespoke prints. While luxe fabrics drape effortlessly to move with the body, whether your day entails a stroll by the beach or running between meetings in the city, and your night ends with dancing on the tables.
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Dresses Borgo De Nor Marni Cotton Shirtdress Magical Blossom Blue Print ApoellaDresses Borgo De Nor Marni Cotton Shirtdress Magical Blossom Blue Print Apoella

Borgo De Nor

Marni Cotton Shirtdress Magical Blossom Blue Print

€965
Skirts Borgo De Nor Paulina Skirt Floral Cream ApoellaSkirts Borgo De Nor Paulina Skirt Floral Cream Apoella

Borgo De Nor

Paulina Skirt Floral Cream

€645
Tops Borgo De Nor Didi Top Floral Cream ApoellaTops Borgo De Nor Didi Top Floral Cream Apoella

Borgo De Nor

Didi Top Floral Cream

€360
Dresses Borgo De Nor Esmeralda Caftan Cherry Blossom Blue 12UK / Blossom Blue ApoellaDresses Borgo De Nor Esmeralda Caftan Cherry Blossom Blue 12UK / Blossom Blue Apoella

Borgo De Nor

Esmeralda Caftan Cherry Blossom Blue

€1.375
Dresses Borgo De Nor Bianca Linen Shirtdress Magical Blossom Pink ApoellaDresses Borgo De Nor Bianca Linen Shirtdress Magical Blossom Pink Apoella

Borgo De Nor

Bianca Linen Shirtdress Magical Blossom Pink

€955
Dresses Borgo De Nor Bianca Linen Shirtdress Magical Blossom Cream ApoellaDresses Borgo De Nor Bianca Linen Shirtdress Magical Blossom Cream Apoella

Borgo De Nor

Bianca Linen Shirtdress Magical Blossom Cream

€955
Shirtdress Borgo De Nor Posie Cotton Dress Dress Jungle Pink ApoellaShirtdress Borgo De Nor Posie Cotton Dress Dress Jungle Pink Apoella

Borgo De Nor

Posie Cotton Dress Dress Jungle Pink

€795
Dresses Borgo De Nor Posie Cotton Dress Dress Vine Flower Off White ApoellaDresses Borgo De Nor Posie Cotton Dress Dress Vine Flower Off White Apoella

Borgo De Nor

Posie Cotton Dress Dress Vine Flower Off White

€795
Dresses Borgo De Nor Olive Crepe Satin Dress Magical Blossom Pink ApoellaDresses Borgo De Nor Olive Crepe Satin Dress Magical Blossom Pink Apoella

Borgo De Nor

Olive Crepe Satin Dress Magical Blossom Pink

€955
Dresses Borgo De Nor Biba Cotton Dress Magical Blossom Cream ApoellaDresses Borgo De Nor Biba Cotton Dress Magical Blossom Cream Apoella

Borgo De Nor

Biba Cotton Dress Magical Blossom Cream

€865
Dresses Borgo De Nor Biba Cotton Dress Vine Flower Off White 10UK / Off White ApoellaDresses Borgo De Nor Biba Cotton Dress Vine Flower Off White 10UK / Off White Apoella

Borgo De Nor

Biba Cotton Dress Vine Flower Off White

€695
Dresses Borgo De Nor Cocoa Crepe Dress Magical Blossom Navy ApoellaDresses Borgo De Nor Cocoa Crepe Dress Magical Blossom Navy Apoella

Borgo De Nor

Cocoa Crepe Dress Magical Blossom Navy

€835
Dresses Borgo De Nor Tatiana Crepe Dress Magical Blossom Navy ApoellaDresses Borgo De Nor Tatiana Crepe Dress Magical Blossom Navy Apoella

Borgo De Nor

Tatiana Crepe Dress Magical Blossom Navy

€1.135
Dresses Borgo De Nor Ninet Cotton Dress Jungle Pink 8UK / Jungle Pink ApoellaDresses Borgo De Nor Ninet Cotton Dress Jungle Pink 8UK / Jungle Pink Apoella

Borgo De Nor

Ninet Cotton Dress Jungle Pink

€645
Dresses Borgo De Nor Ninet Cotton Dress Magical Blossom Blue ApoellaDresses Borgo De Nor Ninet Cotton Dress Magical Blossom Blue Apoella

Borgo De Nor

Ninet Cotton Dress Magical Blossom Blue

€795
Dresses Borgo De Nor Atlantis Crepe Satin Dress Cherry Blossom Blue 8UK / Blossom Blue ApoellaDresses Borgo De Nor Atlantis Crepe Satin Dress Cherry Blossom Blue 8UK / Blossom Blue Apoella

Borgo De Nor

Atlantis Crepe Satin Dress Cherry Blossom Blue

€855
Dresses Borgo De Nor Daphne Crepe Satin Dress Tree Of Life Cream ApoellaDresses Borgo De Nor Daphne Crepe Satin Dress Tree Of Life Cream Apoella

Borgo De Nor

Daphne Crepe Satin Dress Tree Of Life Cream

€980
Dresses Borgo De Nor Viona Off-shoulder Cotton Long Dress Cherry Black ApoellaDresses Borgo De Nor Viona Off-shoulder Cotton Long Dress Cherry Black Apoella

Borgo De Nor

Viona Off-shoulder Cotton Long Dress Cherry Black

€845
Dresses Borgo De Nor Freddie Broderie Anglaise Mini Dress Juaya ApoellaDresses Borgo De Nor Freddie Broderie Anglaise Mini Dress Juaya Apoella

Borgo De Nor

Freddie Broderie Anglaise Mini Dress Juaya

€685
Dresses Borgo De Nor Nalani Cotton Off Shoulder Ruffled Mini Dress Peonia Pink ApoellaDresses Borgo De Nor Nalani Cotton Off Shoulder Ruffled Mini Dress Peonia Pink 10UK / Peonia Pink Apoella

Borgo De Nor

Nalani Cotton Off Shoulder Ruffled Mini Dress Peonia Pink

€680

About Us

Named after its roots, “Apo Ellada” (apo Hellas) meaning “From Greece”, APOELLA captures the timeless elegance of the Greek heritage along with the effortless sense of style of the Greek summer.

This greek-inspired beach lifestyle along with a touch of modernity offers a journey beyond borders or seasons. Discover the ease of the resort way of living, connect with the creative collective and explore the sense of beauty the world has to offer.

Welcome to APOELLA.  

General Commercial Registry Number: 129830801000

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