APOELLA Spring/Summer PHOS Collection '25 at Astir Beach
On Thursday, June 5th, we celebrated a truly special moment in the journey of APOELLA — our first-ever pop-up in Athens, brought to life through a magical sunset cocktail party at Astir Beach.
With the timeless atmosphere of the 1960s Athenian Riviera as our backdrop, this exclusive event marked the official launch of our Spring/Summer ’25 collection, “Phos”, and the start of a limited-time physical presence in the heart of the capital.
A Word from Our Founder:
Christina Plakopita
"With ‘Phos’, we wanted to express the simplicity and timeless elegance of Greek summer. It was deeply moving to see such a warm response from our community — especially in a setting that felt like home to us. The materials, the light, the waves — everything echoed the DNA of APOELLA, 'From Greece'."
— Christina Plakopita, Founder & CEO
An Immersive Beachside Experience
With the Aegean breeze and warm sunlight as our backdrop, visitors immersed themselves in a uniquely curated shopping experience that felt more like an invitation into the APOELLA lifestyle than a traditional store.
Anna Mavridis
Marilena Koutsoukou
Thank You for Sharing the Moment
To everyone who stopped by, supported us, and celebrated the start of summer with us — thank you. Your energy made this experience unforgettable.
Julianna Tsoukaridi, Anastasia Karikas, Christina Plakopita, Marie Raxevsky
Georgia Dodou, Mina Bourakou, Eleni Stasinopoulou Eleni Konstantinidou, Christina Plakopita,. Celia Sigalou
Evi Grintela, Christina Plakopita Mema Simonetatou Agapinou
Ismini Dafopoulou Xeni Constantinou
Special Thanks
At this landmark moment, APOELLA was honored to be joined by its long-standing collaborators — Zeus+Dione, Ancient Greek Sandals, Antonia Karra, and Magoosh — brands that have been part of our journey from the very beginning. We are proud to share with them a common language of aesthetic values, quality craftsmanship, and creative inspiration.
Yiannis Kolotouras, Christina Plakopita Christina Plakopita, Margarita Chryssaki
Julianna Tsoukaridi, Anastasia Karikas, Christina Plakopita, Marie Raxevsky
A Greek Summer Story
From the beach to the city, APOELLA continues to reimagine summer through a uniquely Greek lens. Thank you for being part of this chapter. We can’t wait to welcome you again — somewhere by the water.
